Hosted by the Association of Accredited Advertising Agencies of the Philippines (4As), the Ad Summit is the largest biennial gathering of industry professionals in the country. Each summit discusses critical topics that shape and disrupt marketing communication. It concludes with the recognition of the best advertising has to offer today. and award the best works today.
This year, we are challenging the way we evaluate campaigns. What makes a successful campaign? Is it only profit? What if ROI could be redefined to mean a return on insight, a return on intelligence, or a return on impact?
Our theme DIY your ROI, invites marketers to refocus their brand’s success metrics. So what if your brand’s success means social good, brand love, or behavioral change?
ROI is what you get for what you give. Does that always mean only money?
Watch this to begin learning how to #DIYyourROI.
Here's how you can get to the Ad Summit.