Agenda

Your complete guide to AdSummit Pilipinas 2018.

10:15 AM - 11:00 AM

Return on Intelligence

Gain insights on how the right blend of creativity and responsibility can make your brand appealing to children.

Speaker:
David Webb , Senior Director, Data & Insights, Turner Asia Pacific

Venue:
Plenary (SBECC Plenary Hall 1)

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11:00 AM - 11:45 AM

Return on Intent

Delivering a one-size-fits-all message to your customers is no longer good enough. And manually creating thousands of customized messages is impractical. Carl will show how Data-driven creatives offers marketers the ability to run tailored creatives using audience intent signals at the scale and speed of the web -- driving better results for both brand messages and business impact.

Speaker:
Carl Nawagamuwa , Head of Platform Sales, SEA, Google

Venue:
Plenary (SBECC Plenary Hall 1)

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11:45 AM - 12:30 AM

Panel Discussion

Moderators:

  • David Guerrero, Creative Chairman, BBDO Guerrero
  • Donald Lim, Country CEO, Dentsu Aegis Network Philippines

Panelists:

  • Ken Lingan, Internet & Mobile Marketing Association of the Philippines (IMMAP)
  • Bong Pacia, Association of Accredited Advertising Agencies of the Philippines (4As)
  • Puneet Arora, Media Specialists Association of the Philippines (MSAP)

Venue:
Plenary (SBECC Plenary Hall 1)

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7:00 PM - 8:00 PM

Pre-Awards Cocktails

Venue:
SBECC Lounge Area

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8:00 PM -

Closing Ceremonies

Kidlat Awards

Venue:
Plenary (SBECC Plenary Hall 1)

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*INVITED

Please note that the schedule is still subject to change.

Organizers

Organizers

Presenter

Major Sponsors

Meal Sponsors

After Party Sponsors

Other Partners

 

Official Mobile Marketing Partner

Official Insurance Partner

Official Connectivity Partner

Official Mobile App Provider

Official Loot Bag Provider

Media Partners

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