Agenda

Your complete guide to AdSummit Pilipinas 2018.

10:00 AM - 11:00 AM

SUMMIT OPENING

Invocation

4As Chairman Welcome Address
Bong Pacia, President and COO, McCann Worldgroup

Welcome Address of Host City

2018 Ad Summit Chairman’s Address
Norman A. Agatep, President and Managing Director, Grupo Agatep

Venue:
Plenary (SBECC Plenary Hall 1)

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11:00 AM - 12:00 PM

KEYNOTE

Return on Ideas

The top mind behind the mega viral Dove Real Beauty Sketches shares lessons on how ideas can transform brands into powerful market game-changers. Learn from successful case studies that blended business objectives and creative ambition to produce outstanding results.

Speaker:
Anselmo Ramos, Co-Founder and Chief Creative Officer, DAVID

Venue:
Plenary (SBECC Plenary Hall 1)

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12:00 PM - 02:00 PM

Lunch

Hosted by: Radio Mindanao Network (RMN)

Venue:
Meal Area (SBECC Plenary Hall 2)

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02:15 PM - 03:00 PM

Return on Interest

With constantly changing patterns of consumer engagement, how can marketers get the greatest return on interest? We’ll dig deep into video and explore the new rules of attention for this fast-growing format.

Speaker:
Amit Chaubey,Marketing Science Lead, Global Accounts, Facebook APAC

Venue:
Plenary (SBECC Plenary Hall 1)

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03:00 PM - 03:05 PM

Break

03:05 PM - 04:05 PM

Return on Identity

Learn how Lionel cracked the international advertising industry to rise from advertising intern to Global Director for Creative Recruitment in R/GA. What advice can he share with a new generation of Filipino advertising professionals who want to follow his footsteps and make it big on the global stage? Allow him to inspire you to fulfill your potential and reach for the stars.

Speaker:
Lionel Carreon, Global Director, Creative Recruiting, R/GA

Venue:
Plenary (SBECC Plenary Hall 1)

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04:05 PM - 04:10 PM

Break

04:10 PM - 05:10 PM

Return on Independence

This advertising creative director reinvents what it means to be a creative in the new world. Mara shifts roles from ads to creative activism through side hustles with a feminist agenda. In a world full of problems waiting to be solved, with access to tools and networks, Mara will share how you can make a dent in your own world, and make your career in advertising benefit from it.

Speaker:
Mara Binudin Lecocq, Founder & Creative Director, Secret Code

Venue:
Plenary (SBECC Plenary Hall 1)

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06:00 PM - 09:00 PM

Dinner

Hosted by: Eat Bulaga

Venue:
Meal Area (SBECC Plenary Hall 2)

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10:30 PM -

After Party

Hosted by: Cignal TV Inc.

Venue:
The Lighthouse Marina Resort

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*INVITED

Please note that the schedule is still subject to change.

Organizers

Organizers

Presenter

Major Sponsors

Meal Sponsors

After Party Sponsors

Other Partners

 

Official Mobile Marketing Partner

Official Insurance Partner

Official Connectivity Partner

Official Mobile App Provider

Official Loot Bag Provider

Media Partners

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