Agenda

Your complete guide to AdSummit Pilipinas 2018.

10:15 AM - 11:15 AM

Return on Initiative

The chief of Ogilvy & Mather Hong Kong shares insights on leadership, working with different cultures, and the potential of Filipino talent to reach far and wide. Learn how Kat's three-year stint turned out to be a very long overseas engagement, bringing diverse teams together to manage change and drive Ogilvy & Mather's growth across 3 markets in Asia

Speaker:
Katryna Mojica, Chief Executive Officer, Ogilvy & Mather Group Hong Kong

Venue:
Plenary (SBECC Plenary Hall 1)

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11:15 AM - 12:15 PM

Return on Inspiration

One of the great minds behind P&G's #ShareTheLoad campaign discusses how brands can go beyond advertising to spark social movements and change attitudes.

Speaker:
Josy Paul, Chairman & CCO, BBDO India

Venue:
Plenary (SBECC Plenary Hall 1)

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12:15 PM - 2:15 PM

Lunch

Hosted by: Manila Broadcasting Company (MBC)

Venue:
Meal Area (SBECC Plenary Hall 2)

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2:15 PM - 3:15 PM

Return on Impact

Rediscover how choosing the right media channels is crucial to reaching the right audiences and maximizing your brand's impact. Know more about the roles that programmatic advertising and data analysis should play to help your brand succeed in the digital era.

Speaker:
Girish Menon, Vice President, [m] Platform APAC

Venue:
Plenary (SBECC Plenary Hall 1)

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3:15 PM - 3:20PM

Break

3:20 PM - 4:20 PM

Return on Intuition

Jollibee's global brand marketing chief talks about how an instinctive understanding of the market is pivotal to boosting a brand's appeal and relevance to its target markets. Find out more about how Jollibee captured hearts through long form videos that are anchored on powerful truths well told and leveraged on the power of emotions to go viral.

Speaker:
Francis Flores, Jollibee Global Brand CMO and PH Marketing Head,
Jollibee Foods Corporation

Venue:
Plenary (SBECC Plenary Hall 1)

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4:20 PM - 4:25 PM

Break

4:25 PM - 5:25 PM

Return on Influence

Speaker:
Wil Dasovich, Vlogger/YouTube Content Creator

Venue:
Plenary (SBECC Plenary Hall 1)

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07:00 PM - 09:30 PM

Dinner

Hosted by: ABS-CBN

Venue:
Meal Area (SBECC Plenary Hall 2)

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10:30 PM -

After Party

Hosted by: Adobo Magazine.

Venue:
The Lighthouse Marina Resort

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*INVITED

Please note that the schedule is still subject to change.

Organizers

Organizers

Presenter

Major Sponsors

Meal Sponsors

After Party Sponsors

Other Partners

 

Official Mobile Marketing Partner

Official Insurance Partner

Official Connectivity Partner

Official Mobile App Provider

Official Loot Bag Provider

Media Partners

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