Your complete guide to AdSummit Pilipinas 2018.
The chief of Ogilvy & Mather Hong Kong shares insights on leadership, working with different cultures, and the potential of Filipino talent to reach far and wide. Learn how Kat's three-year stint turned out to be a very long overseas engagement, bringing diverse teams together to manage change and drive Ogilvy & Mather's growth across 3 markets in Asia
Katryna Mojica, Chief Executive Officer, Ogilvy & Mather Group Hong Kong
Plenary (SBECC Plenary Hall 1)
One of the great minds behind P&G's #ShareTheLoad campaign discusses how brands can go beyond advertising to spark social movements and change attitudes.
Josy Paul, Chairman & CCO, BBDO India
Hosted by: Manila Broadcasting Company (MBC)
Meal Area (SBECC Plenary Hall 2)
Rediscover how choosing the right media channels is crucial to reaching the right audiences and maximizing your brand's impact. Know more about the roles that programmatic advertising and data analysis should play to help your brand succeed in the digital era.
Girish Menon, Vice President, [m] Platform APAC
Jollibee's global brand marketing chief talks about how an instinctive understanding of the market is pivotal to boosting a brand's appeal and relevance to its target markets. Find out more about how Jollibee captured hearts through long form videos that are anchored on powerful truths well told and leveraged on the power of emotions to go viral.
Francis Flores, Jollibee Global Brand CMO and PH Marketing Head,
Jollibee Foods Corporation
Wil Dasovich, Vlogger/YouTube Content Creator
Hosted by: ABS-CBN
Hosted by: Adobo Magazine.
The Lighthouse Marina Resort
Official Mobile Marketing Partner
Official Insurance Partner
Official Connectivity Partner
Official Mobile App Provider
Official Loot Bag Provider